![]() ![]() The solution proposed by Eric Ries is “ The Lean Startup“ (Ries, 2011), a framework that he introduced in 2008 in his iconic book “The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.” For these reasons, startups have to find a sustainable and scalable business model in the shortest amount of time, while reducing as much as possible the amount of waste generated. ![]() They are rushing to reach financial autonomy, often referred to as “ramen profitability” (a term introduced by Paul Graham of Y Combinator) and used to indicate startups that make just enough money to pay for the founders’ living expenses. Startups operate in an environment of extreme uncertainty, limited funds, and a low probability of success. ![]()
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